Julie Miers
Julie Miers – Children’s Marketing/Branding Executive.
Julie is an advocate for the environment, as well as overall health & fitness, and has over 18 years experience in creative, consumer centric CPG brand marketing, product development and promotions. Her focus has been to work on eco-friendly, children’s and healthy products. She has held senior level marketing roles at the following companies.
Crayola/HallMark – Director of the Create Confidence global business segment which created and launched 60+ new products and various retailer programs that encourages artistic confidence in kids in a fun, inspiring way. Also led licensing-in partnerships with Disney, Nickelodeon, Lucas Films/Star Wars and Hit Entertainment. Partnerships helped achieve incremental net revenue, and the launch of the Hannah Montana, Disney Princess, Cars, Handy Manny, Toy Story and Little Einstein’s product lines. Received the distinguished “Platform Team of the Year” award.
Coleman – Director of Coleman for Kids – Completely revitalized the Coleman for Kids brand, including expansion into global markets, launching 30+ new products, creating the first fully integrated communications plan, and forming partnerships with Wal-Mart’s FLW, Boy Scouts, Campfire Boys & Girls, Radio Disney, and Becoming An Outdoors Woman. Initiatives delivered a 100% sales increase, and distribution into new accounts.
The Kellogg Company – Directed all adult health/wellness, recipe, and kid loyalty categories and programs including the Tonymobile, American Airlines, Disney Kash, MGM Films DVD programs, Speaking of Women’s Health, the Super Bowl and March Madness, Scooby-Doo, DC Comics, Hot Wheels and Barbie. Launched www.funktown.com, a new loyalty kid’s Web site to drive awareness and consumption of key Kellogg kid cereals.
DelMonte Foods− StarKist Seafood – Led the brand team that completely revitalized the StarKist brand. Directed international teams in translating key consumer insights into testing 200+ new health/wellness concepts, resulting in the launch of StarKist Salmon and the Tuna Fillets brand. Spearheaded all facets of StarKist TV/print and integration campaigns. Partnered with celebrity Chef Art Smith and the American Heart Association on a full scale marketing and social media campaign. Received two “Make a Difference Awards” for achievements in organizational leadership.
CKS/USWEB – Sr. Account Manager lead for PIXAR Animation Studios, Random House, Sears and VISA. Achievements included the creation of a new PIXAR corporate brand identity system, a fully integrated promotional program for the Dr. Seuss line of online living books, complete brand revitalization of Sears, and the development of VISA’s RANKIT college site (early version of Facebook).
YES! Entertainment – Led all brand, product development, licensing and communication efforts for the Power Penz, Yak Bak, WWF, Looney Tunes, Super Soakers and Mrs. Field’s brands.
Julie attended Golden Gate University where she received an MBA in Marketing, and West Virginia University, were she received her BA in Journalism & Psychology. She resides in PA with her husband, son and two dogs.
Crayola/HallMark – Director of the Create Confidence global business segment which created and launched 60+ new products and various retailer programs that encourages artistic confidence in kids in a fun, inspiring way. Also led licensing-in partnerships with Disney, Nickelodeon, Lucas Films/Star Wars and Hit Entertainment. Partnerships helped achieve incremental net revenue, and the launch of the Hannah Montana, Disney Princess, Cars, Handy Manny, Toy Story and Little Einstein’s product lines. Received the distinguished “Platform Team of the Year” award.
Coleman – Director of Coleman for Kids – Completely revitalized the Coleman for Kids brand, including expansion into global markets, launching 30+ new products, creating the first fully integrated communications plan, and forming partnerships with Wal-Mart’s FLW, Boy Scouts, Campfire Boys & Girls, Radio Disney, and Becoming An Outdoors Woman. Initiatives delivered a 100% sales increase, and distribution into new accounts.
The Kellogg Company – Directed all adult health/wellness, recipe, and kid loyalty categories and programs including the Tonymobile, American Airlines, Disney Kash, MGM Films DVD programs, Speaking of Women’s Health, the Super Bowl and March Madness, Scooby-Doo, DC Comics, Hot Wheels and Barbie. Launched www.funktown.com, a new loyalty kid’s Web site to drive awareness and consumption of key Kellogg kid cereals.
DelMonte Foods− StarKist Seafood – Led the brand team that completely revitalized the StarKist brand. Directed international teams in translating key consumer insights into testing 200+ new health/wellness concepts, resulting in the launch of StarKist Salmon and the Tuna Fillets brand. Spearheaded all facets of StarKist TV/print and integration campaigns. Partnered with celebrity Chef Art Smith and the American Heart Association on a full scale marketing and social media campaign. Received two “Make a Difference Awards” for achievements in organizational leadership.
CKS/USWEB – Sr. Account Manager lead for PIXAR Animation Studios, Random House, Sears and VISA. Achievements included the creation of a new PIXAR corporate brand identity system, a fully integrated promotional program for the Dr. Seuss line of online living books, complete brand revitalization of Sears, and the development of VISA’s RANKIT college site (early version of Facebook).
YES! Entertainment – Led all brand, product development, licensing and communication efforts for the Power Penz, Yak Bak, WWF, Looney Tunes, Super Soakers and Mrs. Field’s brands.
Julie attended Golden Gate University where she received an MBA in Marketing, and West Virginia University, were she received her BA in Journalism & Psychology. She resides in PA with her husband, son and two dogs.