Federico San Martin
Federico San Martin – “Fun Energetic FED” – Team Member.
Fed is an advocate for animal rights and the environment. He is a Marketing professional with more than 11 years of management experience in the entertainment, licensing and toy industries managing global brands such as: Hot Wheels, Baby Einstein, Batman and Scooby-Doo, driving achievements of the highest priority, sales growth, brand development, product launch, market share, distribution expansion, and operations efficiency goals. Fed brings to the Big MaMa Earth team exceptional executive-leadership skills with talent for establishing and communicating vision, executing according to plan, and motivating teams and individuals to achieve all company objectives.
Beginning his career in the toy industry, Fed developed an interest in the consumer products industry and parlayed this interest into a Director of Consumer Products position at Warner Bros. Demonstrating initiative from the start, Fed developed procedures that help save the company tens-of-thousands in cost annually and eliminated duplication efforts.
Most recently, Fed was challenged with setting up and developing the soccer business for Warner Bros. Consumer Products in the Americas. His work was instrumental in achieving compliance with licensors and establishing ground rules for licensees. In a downturn economy Fed was able to generate a 28% growth for the soccer business in a year–over-year comparison.
Throughout his career, Fed has had the opportunity to establish a strong network of contacts in many industries, but his favorite network is his family. Fed and his wife are teaching their kids about recycling, protecting animals and the environment in a fun and loving way hoping that they will carry on and teach others to be good to Big MaMa Earth. Recently the San Martin’s helped a Farm for mistreated and abandoned animals in Long Beach, CA, it was a day of fun under the sun! Fed is excited to be part of the Big MaMa Earth Project because he knows that this project would be a stepping-stone into making a better world for generations to come.
Beginning his career in the toy industry, Fed developed an interest in the consumer products industry and parlayed this interest into a Director of Consumer Products position at Warner Bros. Demonstrating initiative from the start, Fed developed procedures that help save the company tens-of-thousands in cost annually and eliminated duplication efforts.
Most recently, Fed was challenged with setting up and developing the soccer business for Warner Bros. Consumer Products in the Americas. His work was instrumental in achieving compliance with licensors and establishing ground rules for licensees. In a downturn economy Fed was able to generate a 28% growth for the soccer business in a year–over-year comparison.
Throughout his career, Fed has had the opportunity to establish a strong network of contacts in many industries, but his favorite network is his family. Fed and his wife are teaching their kids about recycling, protecting animals and the environment in a fun and loving way hoping that they will carry on and teach others to be good to Big MaMa Earth. Recently the San Martin’s helped a Farm for mistreated and abandoned animals in Long Beach, CA, it was a day of fun under the sun! Fed is excited to be part of the Big MaMa Earth Project because he knows that this project would be a stepping-stone into making a better world for generations to come.